Nothing is meant to reach steel because it’s fashionable. The aim is for it to reach steel because it held up through the loop.
Start from the miss
001 began as an error budget, not a shape.
Published aim-study literature is blunt about where putts die: misaim of a degree or more at address is commonly reported among golfers, well inside a tolerance a straight twelve-foot putt can't afford. That's context from the literature, not an OURO test result — but it set the design brief for 001 backwards from the miss: give the player's eyes the best possible chance of setting the face square before the stroke ever begins.
Perception is the first constraint
Before a single curve was drawn, we mapped the visual problem. How eye dominance shifts perceived line. How parallax moves an aim point when the eyes sit inside or outside the ball. How contrast and edge geometry pull the gaze. That map — not styling — set the head's proportions, the topline treatment, and the candidate sightline systems now under study.
The alignment system on 001 is not being finalized by opinion. The first study has already run: a geometry screening across bare heads — no sightline, no mark — found wing forward-sweep angle to be the dominant geometric influence on where golfers aim at address. That result informs 001's current CAD direction and starting geometry, which remains subject to prototype evaluation, design-for-manufacture, sightline testing, and further validation before anything is called final. The write-up, charts included, lives in the journal. Additional alignment development remains underway.
Sound is a specification
Impact sound is one important contributor to perceived feel and is a variable OURO plans to study. OURO is developing a controlled acoustic test method for future prototype comparisons.
Why milling is the plan
001 is a mallet, machined from solid billet. Single-setup machining feasibility and reference control will be evaluated before production. Dimensional inspection requirements will be established before production.
First articles will come off the machine, get measured against the drawing, and the numbers will land on this page — tolerances included. Until then, every figure above is labeled for what it is: a target.
What happens next
The loop runs: aim-study of the alignment system, first billet prototypes, acoustic measurement, player testing. Each pass updates this page. No number appears here until it's been measured.